Mobile POS

The team & my role

The team was made of 4 designers, our lead designer Bianca, Livia the intern, myself and another core designer, Eric.

👍 What did I do?

• the usual scrum master duties;
• keep track of the progress of the design process for this project;
• plan and conduct user research alongside the team members;
• contribute to all design exercises from defining principles and prototyping;
• gather feedback from peers and other stakeholders;
• involving stakeholders when necessary;
• facilitating meetings.
• document our findings;
• share the final results with all stakeholders.

👎 What I didn't do?

• Missed the deadline on this project 😎

The process

This was the first time our team was developing a product for the employees of the cinema, so a lot of our work was to understand their needs, problems and mental models.

🔍 Discovery

The main goal of this discovery phase was to uncover the needs of the B2B users, and technical constrictions. To achieve this goal we did the following design exercises:

• User interview and shadowing;
• Flow comparison;
• Sales metrics analysis;
• User journey maps;
• Empathy map;
• Persona development;
• Chat with devs (to understand the limitations of the POS machine).

We uncovered many pain points and learned that some of the problems that created long lines, were caused by Ingresso's own sales environment (😱 ) along with client indecision.

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📝 Define

With all of these findings fresh in our brains we started to define the outlines of this new product. To do that we did:

• Brainstorm session;
• Defined design principles;
• Card sorting;
• Empathy map;
• Persona development;
• Definition of MVP.

Devs and other stakeholders were also involved in this phase, keeping us aware and informed about technical restrictions at all times.

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🛠 Develop

After defining an MVP we started to get our creative juices out and transform our learnings into more tangible results. We did:

• Sketch sessions
• Wireframing on Sketch app;
• Prototype;
• Research plan;

🎁 Deliver

With a prototype and a research plan at hands, we performed a usability test with real users, which was a success overall. They were all able to complete a sale, even though they had an initial learning curve with the navigation.
We made the necessary adjustments to the MVP and the launch at Expocine was a success. It even featured in an article from Variety! 🥳

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